Ex-Craft services

From business ambition
to lasting digital value.

Set a clear direction. Design around the people you serve. Build the platforms that make it possible, apply AI where it creates value, then support and improve them. Engage Ex-Craft at the stage you need, or connect the stages into one transformation program.

Stage 01

Set the direction

Align business priorities, technology choices, and investment before committing to delivery.

01

Technology & AI Strategy

Connect technology and AI investments to business priorities. Identify valuable use cases, assess data and platform readiness, and define a practical roadmap from evaluation to delivery.

Capabilities & deliverables

  • Enterprise architecture, APIs & system integration
  • MarTech, content platforms & customer experience strategy
  • Product engineering, DevOps & specialist team augmentation
  • AI opportunity assessment, readiness, build-versus-buy evaluation, and business-case prioritization
  • Pilot design, model evaluation, data governance, human oversight, and operating-cost planning

What you take forward
An actionable technology roadmap supported by delivery expertise.

Discuss this service : Technology & AI Strategy

Stage 02

Design around people

Turn customer and employee workflows into a clear product vision, validated experiences, and actionable requirements.

02

Experience & Product Design

Turn customer needs into clear, usable digital experiences. Design AI-assisted journeys with transparent interactions, useful human handoffs, and prototypes that validate what people actually need.

Capabilities & deliverables

  • Customer interviews, service design & journey mapping
  • UX research, interactive prototypes & usability reviews
  • MVP definition, requirements & prioritized user stories
  • Conversational UX, AI assistant interactions, explainable recommendations, and human handoffs

What you take forward
A validated experience direction and a delivery-ready product backlog.

Discuss this service : Experience & Product Design

Stage 03

Build & modernize platforms

Bring the experience to life through the right commerce, portal, content, and cloud foundations.

03

Digital & Agentic Commerce

Modernize enterprise commerce through Shopify Plus discovery, design, and implementation, and prepare for agentic commerce: experiences where AI agents help customers discover, compare, and take authorized buying actions.

Capabilities & deliverables

  • Current-state discovery & future requirements
  • Platform evaluation, weighted scoring & five-year TCO
  • Commerce architecture, integrations & migration roadmaps
  • Shopify Plus discovery: business goals, current-state assessment & enterprise requirements
  • Shopify Plus design: customer journeys, storefront UX & solution architecture
  • Shopify Plus implementation: storefront development, integrations, migration, testing & launch support
  • Agentic commerce strategy: define assisted shopping and delegated purchasing use cases, permissions, and customer approval points
  • Agent-ready product data and commerce APIs, conversational buying journeys, and controlled pilot implementation

What you take forward
A clear commerce roadmap, a validated experience and architecture, and implementation support through launch.

Discuss this service : Digital & Agentic Commerce
04

Portal Strategy & Delivery

Create connected portals for customers, employees, partners, and members. We help you select the right product, design the experience, and deliver and support the solution.

Capabilities & deliverables

  • Portal strategy: Define audiences, user journeys, business priorities, governance, and a phased portal roadmap.
  • Product selection: Translate business and technical requirements into an evaluation framework, compare portal products, and assess fit, integration needs, and total cost of ownership.
  • Discovery & design: Map workflows and information architecture, validate UX prototypes, and define roles, identity, personalization, and integration architecture.
  • Implementation: Configure and extend the selected platform, build portal experiences, connect enterprise systems, and support testing and launch.
  • Support & improvement: Support portal operations, resolve issues, maintain the solution, and prioritize improvements using feedback and usage insights.
  • AI-assisted portal experiences: permission-aware knowledge discovery, service assistants, and workflow automation with human escalation

What you take forward
A portal strategy and product decision, followed by a designed, implemented, and supported experience.

Discuss this service: Portal Strategy & Delivery
05

Intelligent Content Strategy & Delivery

Help organizations create, manage, govern, and deliver content that people—and AI-powered experiences—can find and use. We combine content strategy, platform selection, design, implementation, migration, and support with AI-assisted content operations and discovery.

Capabilities & deliverables

  • Strategy & governance: Content audits, ownership, taxonomy, metadata, reuse, and publishing standards.
  • Platform selection: Evaluate CMS and digital asset management platforms against business, integration, authoring, and AI requirements.
  • Design & implementation: Structured content models, authoring experiences, workflows, templates, APIs, and enterprise integrations.
  • AI-assisted content operations: Drafting, tagging, summarization, and content reuse with editorial review and approval.
  • Content discovery: Semantic search and knowledge retrieval grounded in approved organizational content, with appropriate access controls.
  • Migration & support: Content cleanup, migration rehearsals and validation, author support, maintenance, and continuous improvement.

What you take forward
A governed content foundation, a practical migration approach, and AI-assisted publishing and discovery supported by ongoing operations.

Discuss this service: Intelligent Content Strategy & Delivery
06

SaaS & Application Modernization

Reimagine legacy software as a scalable cloud product while addressing the needs of its users, administrators, and operating teams.

Capabilities & deliverables

  • Legacy assessment, product strategy & MVP planning
  • Multi-tenant architecture, identity & integration design
  • Azure cloud transformation, migration & delivery planning
  • AI integration design: connect models and agents with enterprise data, APIs, and workflows through controlled access
  • AI-assisted engineering and workflow automation, with testing, evaluation, and operational monitoring

What you take forward
A target architecture and a sequenced path from legacy application to SaaS.

Discuss this service : SaaS & Application Modernization

Stage 04

Support & improve

Strengthen discovery and performance, then evolve the experience. Portal and content management services also include ongoing platform support and improvement.

07

Search & Product Discovery

Help shoppers find the right products through relevant search, conversational discovery, and guided buying. Connect AI-assisted recommendations with reliable product information and measurable experience improvements.

Capabilities & deliverables

  • Search architecture, data feeds & analytics assessments
  • Guided selling, product comparison & landing-page design
  • Caching, resilience, personalization & measurement roadmaps
  • Semantic and conversational search, grounded product recommendations, and relevance evaluation
  • Monitor AI response quality, latency, cost, and fallback behavior alongside search and conversion measures

What you take forward
Prioritized improvements spanning near-term readiness and longer-term growth.

Discuss this service : Search & Product Discovery